Roofers
Roof planes from safe angles, flashing details, valleys, vents, underlayment, material delivery, property protection, cleanup, and ground-level finished views.
Free contractor photography resource
Contractor Website Photo Shot List
Plan the project, team, equipment, and proof photos your contractor website actually needs. Check off each shot as you capture it, then print the finished list or save it as a PDF.
Open the Free Shot List Photos that build confidence
Your website needs proof—not a folder full of random jobsite photos
Customers cannot inspect your work through a screen. They use photos to judge the quality of your projects, the professionalism of your crew, the condition of your equipment, and whether your company feels trustworthy enough to contact.
A strong contractor photo library should do more than document completed jobs. It should answer practical questions: What does the finished result look like? How does the crew protect the property? Who will arrive at the customer’s home? What equipment can the company bring? Does the team complete work like mine?
Use this shot list for a professional photography day, hand it to a team member, or keep it open while documenting projects throughout the year.
Interactive Contractor Photo Checklist
Check each useful shot as it is captured. Skip items that do not apply to your business.
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Business identity
Show the real company behind the work.
People and process
Make the service experience visible.
Every featured project
Capture a complete visual story—not one angle.
Before, during, and after
Keep the viewpoint consistent when possible.
Tools, materials, and equipment
Support service and capability pages.
Trust and community
Add context beyond individual projects.
Your selections stay on this page and are not submitted or stored by Evergreen Web Solutions.
Capture it correctly
Simple standards for better contractor website photos
Expensive equipment cannot rescue a cluttered composition or unclear subject. These habits make phone and professional-camera images more useful.
- 1 Clean the frame. Move buckets, cords, wrappers, open truck doors, and unrelated tools unless they help explain the work.
- 2 Use natural light carefully. Avoid shooting directly into harsh sunlight. Clean the camera lens before every project.
- 3 Capture wide, medium, and detail views. Website layouts need multiple crops, while customers need both context and proof of craftsmanship.
- 4 Keep before-and-after angles consistent. Stand in the same location, use a similar lens, and frame the same reference points.
- 5 Photograph real people safely. Proper PPE, clean branded clothing, and authentic work usually look more credible than staged poses.
- 6 Save the original files. Keep full-resolution originals in project folders before resizing or compressing copies for the website.
Trade-specific inspiration
Extra shots to capture for your type of work
Add these ideas to the core checklist when they match your services.
Remodelers
Original layout, demolition, framing, hidden mechanical work, cabinetry, tile details, lighting, hardware, room-wide reveals, and matching before-and-after views.
HVAC, plumbing, and electrical
Technicians diagnosing problems, clean installations, equipment labels, panels, fixtures, piping, protected work areas, testing, and customer walkthroughs.
Landscaping and excavation
Site conditions, grading, drainage, operators in equipment, material placement, planting, hardscape details, access constraints, and wide finished-property views.
Painters and drywall contractors
Surface damage, masking, floor protection, preparation, patch stages, texture matching, crisp transitions, finish details, and full-room after photos.
Tree, concrete, paving, and fencing
Site access, equipment setup, safety controls, removal or preparation stages, reinforcement, material finish, straight lines, cleanup, and durable final results.
Protect the customer and the crew
Permission, privacy, and jobsite safety
Ask for permission before using recognizable customers, employees, homes, vehicles, addresses, documents, or personal property in marketing. A signed photo release creates a clearer record than a casual verbal agreement. When children are present, obtain appropriate permission from a parent or guardian and avoid including them unless the image is genuinely necessary.
Review every image before publishing it. Crop or blur street numbers, license plates, alarm equipment, access codes, paperwork, family photos, and other identifying details. Never ask someone to remove required safety equipment or perform unsafe work for a better picture.
This checklist is a planning resource, not legal or safety advice. Use release language appropriate for your business and location, and follow all jobsite rules that apply to the work.
Frequently asked questions
Contractor website photography FAQs
Can I take good contractor website photos with a phone?
Yes. A recent phone can produce useful website images when the lens is clean, lighting is controlled, the subject is clear, and the original high-resolution file is retained. Composition and consistency matter more than using every camera feature.
How many photos should I capture per project?
Capture enough to tell the full story: several wide views, multiple medium shots, close-up details, process images, and matching before-and-after angles. It is better to select from a strong group later than discover that a needed orientation or detail was missed.
Should employees look at the camera?
Use both styles. A few friendly portraits help customers recognize the team, while candid images of employees working usually feel more natural on service and process sections.
What image orientation is best for a contractor website?
Capture both horizontal and vertical images. Horizontal photos work well in banners, galleries, and split layouts. Vertical images are useful on mobile, team sections, cards, and social platforms. Leave room around the subject so designers can crop safely.
Should I use stock photos until I have project photos?
Stock photos can temporarily support general concepts, but they cannot prove your workmanship or introduce your actual team. Replace them with organized original photography as quickly as practical.
Can I share or adapt this checklist?
You may share this page and print the checklist for your own projects. If you reference or adapt the shot list in a public resource, please credit Evergreen Web Solutions and link to the original page.
Turn your proof into a better website
Explore Contractor Website Design
Strong photos deserve a contractor website built to use them
Evergreen Web Solutions designs contractor websites around real services, real projects, and a clear path from first impression to qualified inquiry.
Free website and SEO audit
Is Your Website Helping You Win Better Projects?
If you are unsure what is limiting your visibility or costing you inquiries, Evergreen Web Solutions can review your website, local-search foundation, trust signals, and customer contact path. You will receive clear recommendations based on your contracting business, market, and goals.
- Contractor-focused review
- Practical recommendations
- No pressure or obligation
Find out what your website needs next.
Get My Free Website & SEO Audit
Tell us about your business and what you would like to improve.
Plan your contractor Google Business Profile categories, services, and service areas with this free trade-by-trade worksheet.
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